Tracie Seed
Austin, TX
tracieseedart@gmail.com

Communications & Marketing Manager: Texas School Public Relations Association, Austin, TX                                Aug 2019-Present

• Manage TSPRA brand and ensure it is expressed in all communication channels, including promotions, event advertising, press releases, publications, marketing collateral and digital media.
• Serve as managing editor of Communication Matters magazine.
• Develop and execute written and visual materials for website, newsletter, social media, press releases, promotions, displays, articles, videos and presentations.
• Manage the design and publication of print and digital collateral, including marketing materials.
• Manage and implement digital marketing and geofencing program. 
• Manage the development and maintenance of website.
• Schedule, create, implement and measure the success of social media campaigns, increasing follower engagement and reach.  
• Manage the maintenance, design, SEO and development of the association’s website, overseeing the content, integration of multi-media and the use of the website as a communications and marketing tool.
• Manage organization’s Document Vault, maintaining brand, voice and messaging
• Oversee the production and editing of three weekly newsletters: EduLege (twice a week); TSPRA Newsletter 
• Manage development and production of professional promotional videos and contracted print materials.
• Manage annual conference planning, execution and post-conference duties including serving as liaison on conference program and mobile app development, determining conference site logistics, developing feedback tools, managing volunteers, participating in conference-related decisions, and providing assistance with online registration processes.
• Manage member communication and professional development through surveys, focus groups, webinars and resource development such as talking points and legislative updates.
• Monitor news coverage of Texas public education and legislation discussions.

​www.tspra.org

Director of Marketing & Communications: Texas Self Storage Association, Round Rock, TX                                    Sept 2018-July 2019

• Managed brand and ensured it is expressed in all communication channels, including promotions, event advertising, press releases, publications, marketing collateral and digital media.
• Developed and maintained written and visual materials for website, email newsletter, social media, press releases, promotions, displays, articles, videos, presentations and other channels.
• Teamed with Executive Director, Director of Education and Director of Membership to provide them with the appropriate tools, materials, copy and display items needed to meet their goals and objectives. 
• Scheduled, created, implemented and measured the success of social media campaigns, increasing follower engagement and reach.  
• Managed media and public relations. 
• Managed the maintenance, design, SEO and development of the association’s website, overseeing the content, integration of multi-media and the use of the website as a communications tool.
• Oversaw the production of Self-Storage News magazine, including editorial planning, article writing, editing and proofreading
• Interfaced with board of directors and volunteers, serving as staff liaison for membership task force, communications committee and fundraising committee.
• Managed charitable fundraising efforts for association’s chosen beneficiary, including soliciting donations, managing volunteer team, organizing silent and live auction items, creating both print and digital promotional and support materials.  
• Assisted in planning annual conference for more than 1,000 participants.
• Conceptualized and created educational animated videos and marketing pieces using Animaker. 
• Lead development and production of professional promotional videos and contracted print materials.

www.txssa.org

Freelance Writer & Designer:    Tracie Seed Art                                                                                                                                      1996-Present

• Articles, blogs, publications, marketing materials, websites and SEO copy.
• Professional artist and illustrator.  
• Product designer, wholesaler and retailer of home goods, accessories and jewelry.​

Senior Editor:   Newport Life Magazine, Newport, RI                                                                                                                 Aug 2014-July 2018​

• Wrote and edited content for Newport Life Magazine, a lifestyle publication with seven annual issues and four niche products: Newport Wedding, Newport Home, Newport City Guide and Newport Best Read Guide.
• Personally earned 12 awards for writing, illustration and design.
• Served as interim managing editor during supervisor’s absence.
• Maintained editorial planning, production and publishing schedule while completing assignments on deadline.
• Researched, brainstormed, produced, wrote content and copy edited each issue, including composing headlines, subheads and cover lines.
• Served as art director for photo shoots, cover designs, page layouts, illustrations and graphics. Photographed as needed.
• Created graphics and artwork for publications and provided creative direction for overall look of magazine.
• Managed teams for special projects.
• Supervised interns; maintained professional relationships with area academic institutions; assigned and supervised projects.
• Strategized innovative B2B and B2C marketing initiatives with sales team to increase revenue via advertisement and subscriptions.
• Leveraged responsive social media and email marketing campaigns to enhance branding. Acquired thousands of new followers across all platforms within months of securing role. Developed successful email strategy to increase brand awareness, subscriptions and advertisement revenue. 
• Assisted in planning and implementing annual Newport Bridal Show for more than 500 participants. 

 
Marketing & Communications Manager:   OOP!, Providence, RI                                                                                         Sept 1997-Nov 1998  

• Led media strategy, wrote copy for website, wholesale products and press releases. Oversaw all public relations.
• Created and managed weekly promotional interactive campaigns for customers in support of area non-profits.
• Established and cultivated community outreach and professional network.
• Managed television and newspaper coverage.​

 
VP of Communications & Operations:  Rocky Mountain Taco, Colorado Springs, CO                                                       Apr 1994-Aug 1997

• Oversaw operations of five restaurant locations, which operated three shifts seven days a week. GM of two locations, including hiring staff.
• Designed and implemented training programs for all managers and servers. Supervised kitchen staff training.
• Executive producer for product promotions, radio commercials and corporate communications. Designed visual marketing displays and point-of-sale materials.
• Maintained 100% in quality awards in corporate and operational excellence.

 
​Communications Manager:  Rainbow Days, Inc. Dallas, TX                                                                                                    Jan 1992-Apr 1994   

• Provided program assistance and maintained client relations for more than 200 statewide agencies, including researching, developing and writing training materials and informational collateral.
• Edited and created copy for five monthly newsletters, marketing materials, training materials, informational pamphlets, articles, products, children’s activities, fundraisers and grants.
• Authored five successful grants resulting in a total of $350,000.

 
SKILLS
Mac and Apple Applications, Microsoft Word and Publisher, Google Drive, Dropbox, iCloud, Excel, Keynote, PowerPoint, Prezi, Survey Monkey, Instagram, Facebook, Twitter, Hootsuite, Constant Contact, Canva, Adobe Photoshop, Wordpress, Digital Marketing, 70 wpm typist
 
EDUCATION
B.A. English Literature                                                             Austin College                                                                                    Sherman, TX
CE Education - Graphics Art & Design                                 Rhode Island School of Design                                                     Providence, RI
Professional Education - Digital Marketing                         The University of Vermont                                                                            Online

 REFERENCES, PUBLISHING AND ART PORTFOLIO AVAILABLE UPON REQUEST

Writing & Illustration Awards for Newport Life Magazine**
Rhode Island Press Association:

• First Place Feature Front Page Illustration, May/June 2018, "Best of Newport County Awards"
• First Place Feature Story (Short), March/April 2016 issue, “Pipe Dreams”​
• Third Place Education Story, September/October 2016 issue, "Decoding Dyslexia"
• Second Place Best Feature Front Page, August 2016 issue, "Top 10 Groundbreakers" 
• First Place Feature Front Page Illustration, May/June 2015 issue, “Best of Newport County Awards”
• Honorable Mention Special Section, August 2015 issue, “Top 10 Groundbreakers”
• Third Place Science/Healthcare Story: March/April 2015 issue, “Toke of the Town”

New England Newspaper and Press Association:

• Third Place Human Interest Feature Story, March/April 2017 issue, "Deadly Diet"
• Second Place Social Issues Feature Story, September/October 2016 "Decoding Dyslexia"
• First Place Human Interest Feature Story, March/April 2016 issue, “Pipe Dreams”
• Second Place Illustration/Infographics, May/June 2016 issue, “Best of Newport County Awards”
• First Place Illustration/Infographics, May/June 2015 issue, “Best of Newport County Awards”